New Products

Aveda Returns to Its Roots

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By: TOM BRANNA

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Ahead of Aveda’s 40th anniversary this fall, the brand is relaunching one of its very first products. In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark, which went on to become a customer favorite and was on salon shelves for nearly 30 years. Fans and Aveda artists have called for a comeback, according to the company, which has granted their wishes with an improved formulation and a new sister shampoo.  According to Aveda, new Cherry Al...

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